Interactive Media:
At the forefront, interactive media allows users to get involved in the type of media that is presented. As simple as one click or one tap to get to where you need, social media for one is a place that many people use either for entertainment or news, such as Facebook, Instagram, Twitter, etc… It really is a place that allows it’s users to look for what they need with their own inputs.
Multimedia:
In modern day, multimedia is a communicative strategy to spread information out to the community. Very commonly will I be seeing advertisements being used to market products or services. This is also due to the growing trend of people using social media which allows for advertisements to be very successful. For example, before watching a YouTube video or such, it’s quite likely that an advertisement will take place prior to the video.
Interactive Multimedia:
In terms of interactive multimedia, this reminds me of a co-op work term at Fraser Health Authority(FHA) where the staff (not limited to FHA) uses a training site called Learninghub. This training hub allows staff to register and go through any existing online training course while actively engaging the user to provide inputs in quizzes. In these courses, there are often a sequence of a video with sound, a small slide deck with text and images, and quizzes for you to input/test your understanding. Feedback is provided after each quiz/at the end of the training course, and a certificate is also provided for completing and passing the training course.
References
- Collins, J. (2020, January 18). Top 12 most popular social media sites in 2022. ReviewsXP. https://www.reviewsxp.com/blog/best-social-media-sites/
- Learninghub. https://learninghub.phsa.ca/Learner/Home
Hi Thomas, thanks for the informative post! I like how you bring in the part about social media. As tech companies and their influences continue to grow, this is a great example as their reach has impacted many of us, so is a form of media that many demographics have experienced. Your example of the FHA training site is a great example too. The online learning hub appears to be a common medium for learning so many people are familiar with this media.
Hey Thomas! I found your post really informative and very well-rounded. I like how you touched on more everyday media delivery methods such as social media as well as a more specific example like LearningHub. When you mention the ads on youtube, it got me thinking that a social media platform is being used to promote even more social media. (like a youtube ad about how effective Facebook messaging can be).